August 23, 2012 § 4 Comments

zeresoftblog

Anyone can customize his own website or blog account according to what he seems appealing to his eye. Although web designing has no strict rules—each design could work on one website but could turn out ineffective on another—there are still certain general principles a web designer could follow. Collis Ta’eed, a web designer and developer, proposed nine web designing principles that could help a web designer in his projects:

1. Precedence

Web designers must make the site balanced with elements varying in sizes according to their importance. For example, the logo must be big enough to catch the visitors’ attention because it gives your website an identity. You could systematically position the logo beside the menus you are aiming to be clicked by the visitors. With strategic positions, variety of colors (striking for the more important elements), appropriate contrasts in sizes, colors, and styles to let some elements stand out…

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How to write persuasive copy that converts to sales

August 19, 2012 § 18 Comments

Writing copy that converts to sales can be quite a challenge; especially, if you don’t know where or how to start. Because writing copy is as crucial as creating an impression and building a relationship with your audience and customers, it should be carefully thought of. It should be able to create a bridge between you and your target customers by making you and your products/services more interesting and acknowledged.

By writing copy that makes people want to know about you and the products or services that you offer, you are not just making your sales explode but also creating a presence in your industry. That’s why you need to know how to write copy that is remarkable, interesting and persuasive. And here are some simple tips that you can employ to make your copies convert to sales that shoot through the roof.

Structure

Your copy should be well-structured to be able to convert to sales. It should contain all the characteristics of a persuasive copy and demonstrate all the actions that you want the readers to carry out at the same time. Meaning, your copy should be both precise and enticing to make readers want to read your copy.

Headline

The first part of your copy is the headline. This should contain the introduction of what you want to say to your audience. Because you only have a few seconds to capture your audience before they close the page and forget about what you are about to offer, your headline should be short and sweet. To make things simple, it should contain the following characteristics.

  • Benefits – You should start your writing with something that will make your readers want to read on and to do that, you have to showcase the benefits of your product, service or article so that your prospect customers will want to read on and find out how they can have the benefits that you are talking about.
  • Right Words – You can also catch your audience’s attention by using catchy words like secrets, lies and success.  You should also figure out which words would work out well in your copy – whether intriguing or positive ones.
  • Specific Subject – Your copy’s headline should express a specific subject so that your readers will know what they are reading and make them more interested in your topic.

Content

Your content is as important as your headline. If this part can’t explain your goal and keep your audience reading, you will not succeed in making a conversion like product sales, newsletter signups or webinar registrations. This part should also be as exciting as your headline and should further explain your product, service and intent.

If you want your readers to buy your products or sign up for your newsletter, this is the part where you tell them so. Explain to them why they have to sign up or purchase – which extends your explanation about the benefits that is stated in your headline.

Make every sentence engaging. You don’t also have to state everything in here. You can leave some things hanging so that you can have a chance to make your audience to ask questions.

  • Easy-to-Remember Facts/Tips & Bullet Points– Your content need not be long and boring. You can use easy to remember things to list down with the use of bullet points. Most readers won’t read your whole article and would just skim for important details so it’s great to write your content using bullet points rather than long paragraphs.
  • Statistics & Facts – Include researches and statistics to your content to make it more credible and interesting.
  • Surprises – Add surprises to your content like prizes and astounding trivia to let your article be remembered by your readers.

End

After you have explained your product or goal, this is the time to tell your readers more about the benefits they will be having by following your instructions; like purchasing or signing up. This is like a summary of the benefits you’re presenting, but making it seem more magical and persuasive so that the last thing that your audience will remember is having the need to do what you want them to do because they are getting something for it.

How to Become a Persuasive Writer

Persuasion

Persuasion (Photo credit: reihayashi)

Now that you know how to properly build a good copy structure, you should learn how to be more persuasive so that your readers will read past the headline and follow your objective.

Practice – If you really want to be more persuasive and make your readers do what you want them to do, you should practice often so that you will develop your skills and have the perception of what your readers want. By doing this, you will also develop your own writing voice that your readers will recognize.

Know Your Audience – Research about your target audience through tools that can be found on the Internet like social networking sites or webmaster tools. Know the things they like so that you can communicate well with them and be able to include most of the things they like on your offers and articles to make them more attached to your website or business.

Tell Stories – To make your audience connect with you more, tell stories about yourself that is related to your topic. Aside from making yourself more involved in your article, you are also making your readers more attached because it’s like they are just reading a story while learning new things and not reading a sales proposal.

Have a Clear Call to Action – Don’t let your objective be buried in your post because you are writing too much about helpful information and amazing benefits. You should clearly state what you want your audience to do. You can do this by highlighting your desired action while accompanying it with complementary benefits so that your readers won’t feel ordered and feel offered instead (the slight difference in conveying your message will go a long way).

Proofread – One of the tiniest and most embarrassing things that could crush your credibility is simple misspellings and grammatical errors so proofread and make sure that your copy doesn’t have any mistakes. You can do this by reading your piece aloud so that you know where you falter.

Deliver – This one’s quite important. Even if you have created a magnificent copy but couldn’t deliver your promise, your audience will get disappointed and would not come back to your site. So be sure that every promise that you mentioned in your copy would be delivered. Also, it’s better if you give off some surprises that will delight your readers to make them come back for more.

The best thing to do while creating a persuasive copy is to be polite, approachable and sincere in your offers. Don’t state the obvious to avoid insulting your readers but never assume that your readers know everything about your topic and provide helpful insights and tips to guide your audience so that they will eventually follow your cues and realize your objective.

How to Build a Mini Site

August 12, 2012 § Leave a comment

How to Build a Mini Site.

via How to Build a Mini Site.

DIY Mini-Site | Create Your Own Website | Money Making Mini-Site

August 12, 2012 § Leave a comment

DIY Mini-Site | Create Your Own Website | Money Making Mini-Site.

August 9, 2012 § Leave a comment

Perhaps you want to start a new business because the job or business you are coming from has lost its fervor, which in turn means you probably lost your focus and challenge. That, of course, would mean you have little chance — if any — to be passionate about what you do.

So you are thinking about starting a new business, which is OK. Just be sure that the business you choose does not leave you in the same position you were in before — void of passion. No, you must be sure the business you choose will drive you to have a passion for success — a passion to achieve — not only for yourself, but also for the customers you and your business serve.

Know what success means to you. By defining what success means to you, you will discover the foundation of your passion and its meaning.

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Baby Shower Table Centerpieces

August 6, 2012 § 12 Comments

Author: kevin durant

If your close friend is in the family way, then you must be delighted and eagerly waiting for the baby to arrive. Before you cuddle and adore this bundle of joy, you must gather all your wits and ingenuity to throw the most amazing shower for the mum-to-be. Though organizing a party for friends and relatives might seem easy to you, remember this is like no other party. The baby shower party celebrates the arrival of the latest member in your friend’s family and the decor should reflect this mood. So what are the centerpiece ideas you can consider while planning such a merry party? Here’s some help for you.

Table Centerpiece Ideas for Baby Shower Party

● If the guests are seated at separate tables, then centerpieces on all the tables have to be decorated similarly. A great idea for baby shower table centerpiece would be to place a bunch of candies or cupcakes in the center of the table.

● You can also place a teddy bear or dolls right in the middle of the table. Decorate the teddy or doll with balloons or milk bottles. Furthermore, small balloons weighed down by a heavy bowl of candies also make a sweet centerpiece.

● For the buffet table, usually the baby shower cake is kept in the center. So, no other decoration is required there. Another option would be to ornament the center of the table with a single huge teddy or many plush toys stacked over each other. A castle with angels surrounding a baby doll is a really good way to decorate the table which will absolutely delight the mother and guests alike.

● A doll house or a Barbie doll theme can be set up if you are sure that baby girl is going to arrive in your friend’s house. Pink can form the base for the centerpiece. Petals of baby pink roses surrounding a baby pink-colored, baby-shaped candle placed at the center with glitter for additional effect will make a nice centerpiece for a shower party.

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● Miniature cars and bikes will make a good centerpiece. Blue color represents boys and hence, a blue colored centerpiece can be made for a baby boy shower party.

Baby bottle is an inexpensive way of decorating the table. You can paint on baby bottles or make some crafts with the bottle as base. A combination of flowers with baby bottle will also work wonders.

● The gifts brought by the guests can be placed at the center arranged in an artistic manner. Otherwise, creative organization of baby care products such as baby lotion, baby powder, baby shampoo, etc. can also form a useful centerpiece.

● A baby diaper with some quote written over it or simply with the words, ‘It’s a boy!!!’ or ‘It’s a girl!!!’ will inform the guests whether a baby boy or a baby girl is expected.

● A movable toy wagon with a carrier can be used as a centerpiece with the additional motive of holding the tableware in its carriage. Cupcakes can also be placed on decorative stands of the wagon carriage for the guests.

● If the soon to-be-parents are expecting twins, then implementing the mirror image idea for centerpieces will work just fine. On the base of flower petals erect a small transparent glass piece and place two identical looking baby dolls on either sides, shown staring at each other through the glass. Or a very simple idea to represent twins is to place any two large-petaled flowers in a vase. If the twins are girls, then pink flowers. If not, then blue or lavender. Suppose it’s a boy and a girl, then one blue and one pink flower will make a decent centerpiece. Make sure to sprinkle glitter or spray water over the petals so that the centerpiece looks fresh.

Use ribbons, glitters and flowers in varying combination to make beautiful baby shower table centerpieces. Using flowers from your own garden and making a creative flower arrangement can be a unique way of adorning the table. Remember every little detail matters while throwing a baby shower for your dear ones and your thoughts along with efforts will be much appreciated by everybody.

Source: hostessblog.com via Tara on Pinterest

How to make fabric storage baskets

August 6, 2012 § 1 Comment

pretty fabric bin organization | Skip To My Lou.

via pretty fabric bin organization | Skip To My Lou.

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