September 19, 2012 § 3 Comments
The benefits of copywriting services include the ability to further your brand, drive traffic, and increase visibility through SEO efforts. Once your business has decided to use this powerful promotional medium, the next decision is whether to use a copywriting services company or to enlist the help of a freelance agent.
The current market trend supports hiring an outside copywriting services company to ensure professional and effective communications that drive results. It used to be more cost-effective for companies to maintain a team whose sole purpose was to handle promotions rather than enlist the help of a pricy PR firm. Nowadays, though, it’s usually less expensive to hire a company specializing in copywriting services than to maintain a full-time staff of content writers.
All companies out there, regardless of how much revenue is generated are looking for ways to cut costs. In a down economy when sales aren’t always…
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September 19, 2012 § 2 Comments
People have included all kinds of sales pitch in their sales letter but sometimes still wouldn’t achieve the results they want. The importance of a sales letter is likened to having a shop to sell cars. If the looks of your shop isn’t delivering a good impression, no one will be going to buy your cars.
Thus, you must make sure that your sales letter have answers to the most basic questions, and instill interest in your visitors towards your product just with these five specific questions:
1. What’s in it for me?
The number one rule of salesmanship – people only buy for one reason, which is for getting the results from a product, what they will receive out of it. To achieve this, you must be quick in catching their attention since the beginning with your headline. Create a very convincing headline and tell your visitors what they…
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September 19, 2012 § Leave a comment
P is for Proofread
Make sure to proofread all of your print materials, website copy, Facebook status updates, etc. It should be completely free of spelling or gramatical errors and it should make sense! Have someone that does not work in your industry proofread your material to make sure that your point gets across to any type of reader. You and your business can instantly lose credibility by using the wrong their/there or your/you’re.
Check out this cool infographic on grammer goofs that explains some of the most common grammer errors.
ABC’s guide to shoestring marketing is a series of blog posts featuring quick, easy tips for marketing on a budget.