Why Copywriting Services are Better than Freelancers

September 19, 2012 § 3 Comments

sjc copywriting solutions

The benefits of copywriting services include the ability to further your brand, drive traffic, and increase visibility through SEO efforts. Once your business has decided to use this powerful promotional medium, the next decision is whether to use a copywriting services company or to enlist the help of a freelance agent.

The current market trend supports hiring an outside copywriting services company to ensure professional and effective communications that drive results. It used to be more cost-effective for companies to maintain a team whose sole purpose was to handle promotions rather than enlist the help of a pricy PR firm. Nowadays, though, it’s usually less expensive to hire a company specializing in copywriting services than to maintain a full-time staff of content writers.

All companies out there, regardless of how much revenue is generated are looking for ways to cut costs. In a down economy when sales aren’t always…

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